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In "Fiddler on the Roof", I believe, Zero Mostell sang "If I
were a rich man ..." Only his first name was anti capitalism.
Money does make the world go round, even to us old hippies. Abbie
Hoffman became a businessman. He didn't sell out, he got real.
If your coffee store is making money, you are probably successful and
doing what you should be doing. There is a coffee store in
Syracuse. They were doing so well Starbucks opened down the block.
Your success is yesterday and today. Tomorrow is not certain so it
is wise to build a well of money to help you zig and zag as things
change. Go to The Well.
Money. Capital, Capitalism, Bankers, FEZ, UEZ, SBA, ABC, Leasing,
Borrowing, Debt, Equity, Trade Debt, Energizing, Cash Flow, Cash
Business, What to do without it, What to do with it.
Sometimes, rarely, having a lot of money is bad. Too much
money can hide trouble. Look for trouble. Be the doctor and
use the thermometer in the espresso water and the bank account; use the
stethoscope, listen to your banker, your suppliers, your customers and
the telephone. Don't get lulled to sleep or be dull. If the
creditors are calling, ask yourself why?; use the scale and weigh the
business every day. You are the doctore. Having acknowledged
that this condition can exist, I urge you to forget it. Having
more money from the right sources is really very good for business and
your welfare. So lets look at money.
Raises Make People Happy. Honest. Ever
ask a staff member to take a cut in pay? Yeah, right.
Price cuts make people happy. Yes mahatma, this is the best coffee
you will ever get and today it is free! If you have money, you can
bring a smile to mahatma.
Money comes from profits or debt or savings. Best if it comes from
profits.
Remember: the more you give, the more you get. You can't give what
you don't have. So having is important. Make money.
Price yourself correctly. Don't give it away.
Make your policies and stick with them. Sugar used to be extra,
but some kind coffee maven included it in the price and it has been
there ever since. Just make sure your price includes the sugar.
Remember: sugar makes the medicine man happy.
Filter your water, it will make better coffee and
espresso. This water is important.
Money is water to the business.
Only Marx, was that Carl or Groucho?, believed
capitalism was bad.
Marx was wrong.
I live in America. This is a great country to live in; it gives us
the ability to be here this second talking about a business and getting
ready to write the first note. Even the
original Declaration of Independence talked about the pursuit of wealth
(latter changed and immortalized as Pursuit of Happiness).
It is good to make money. Why?
Some of you may be chuckling as you finger the change in your pocket.
There are some coffee stores that simply have so much success that money
is no longer an issue. This is very good for them and an
inspiration to the rest of us. Spend you capital well and leave
enough to cover the rough spots. Your rent, your home mortgage,
your car payment and food budget are all part of the equation and must
be covered by this business of ours.
The margins are in coffee, the demand is present, and the demand is long
standing and likely to remain for a long time. This is and
continues to be a good business. So just pick you spot well, spend
your money wisely, and keep taking your temperature. Watch and
listen to what is happening day to day and make change.
Shared Experience
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There is no such thing as a free lunch. TINSTAAFL
What gets measured, gets done. WGMGD
A little number times a big number is a big number.
The more you show, the more you sell.
The more you sample, the more you sell
The more you give the more you get. |
Pyramids and triangles sell well.
Variety, variety, variety.
Location, Location, Location.
Grow, grow, grow.
If it can happen, it will.
Back up your back ups. |
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There Is No Such Thing As A Free Lunch... There isn't. Really.
If the
mirror smiles, so will your bank account. Remember this.
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