I love Marketing. It is not something I plan, it something I
just do. You too must be a good marketing person. Twist,
shout, shuck, jive, move, shift. Promote constantly, price as high
as you can and still maintain the volume you want, carry what your
customers want and get it to them on time.
I received my graduate degree in Accounting and Marketing and I became
devoted to the concept of the Marketing Controller. Basically a
person who knows how to create and stimulate demand at a profit.
For a semesters I also had the good fortune to present a course on
marketing management at SUNY, New Paltz. This was the toughest
thing I ever did. I had a packed class and I was wet behind the
ears and had never taught at a full blown college before. It was
tough. But I learned a great deal about substance and keeping
people interested and alert. I went by the book and when I
look back it would have been better to just be myself and do my thing.
I am told Robin Williams sweats gallons when he is on stage. He
has nothing on me and especially nothing on me when I did this class.
Because of this I was a terrific teacher of Accounting, and I think a
solid practitioner of the art of marketing. But don't ask me what
a differential equation is. I will answer with a blank look and
retreat to my private place in this universe.
|