Physically. What do you see and what do you want your customers
to see?
Where are you comfortable? Where do you want to spend the
better part of you life for the next few years? See yourself
behind the counter as the top Barista? Know what at Barista is?
Not a British lawyer. Not something you lean on (well, maybe in a
certain sense). Stumped? Visit the
SCAA or
write Joe Barista
Have you traveled and visited 25 stores? No. Stop here
and go do it. Then come back after you form an opinion as to what
you want to do. See it. Imagine it. Paint it in your
mind on a canvas in a notebook in your pocket or on your laptop where it
will be much less expensive then in a building as you go.
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