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Equipment: Freedom

Freedom is what your business is designed to give you.

Try not to give it away before you start.  If you do, you can always get it back by switching suppliers.  But be prepared for the response from the old supplier.

I once anticipated a possible negative response and so purchased the grinders that had been loaned to me.  The supplier was perfectly happy to sell them at a reasonable price.

A business in the formative stage will take plenty of time from your schedule and will appear to limit your freedom.  Don't be fooled.  This is only the beginning and once you have all your ingredients in place, and have practiced a bit, the freedom will come.  You will love to be able to take an afternoon off.  And it will come if you practice, get good coffee, charge the right price and face the audience.

 
 
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